The small Version: When Marie Antoinette said, “allow them to eat dessert,” it might have been because she was actually hogging most of the Michel et Augustin cookies for herself. Youth mates Michel and Augustin met in middle school, and, whenever they found their unique adult 9-to-5 jobs becoming unfulfilling, they started a cookie business with a foundation in French pastry. Fast onward 13 decades, therefore the two friends have practices in France and nyc and are attracting the planet making use of their cookies, pastries, yogurts, mousses, and various other desserts created using simple, pronounceable ingredients. The duo also teaches aspiring bakers that perfecting the ability of French pastry is attainable through their particular recipe books and interactive available household courses. Michel and Augustin’s fantasy is straightforward: to really make the globe smile and bond over a shared love of sweets.
Show
The story of Michel et Augustin began merely enough. Two young men started palling around in middle school and turned into great buddies. But, with many teenage friendships, the 2 parted ways after graduation to follow along with their very own routes.
Michel discovered themselves doing work in money in ny, and Augustin had been employed in advertising and marketing for Air France. But both eventually turned into disillusioned making use of the 9-to-5 work in the business world. They reconnected and the duo devised a wild decide to find out all 1,263 bakeries in France and develop a guide to the very best confectioneries the nation had to provide. They blogged a book about it â their particular first cooperation!
After doing their pursuit, in 2004, Michel and Augustin aproned-up along with out on a fresh adventure: baking in Augustin’s kitchen area. Their own purpose were to create a line of cookies and various other desserts made out of 100 % natural ingredients and really love. And, after tirelessly testing and tasting a lot more than 300 dishes, their own very first concoction came into this world: the little circular butter cookie. Michel et Augustin came to be!
The two found quick success, and additionally they still innovate much more delicious creations, for example a decadent yogurt in a container, that has been uncovered only one time Michel and Augustin understood their unique valued cow could produce more than butter. They advertise their products or services together with the trademark “kookiness” plus the joy they infuse within their tasty snacks.
Dispersing a Love for French Pastry round the World
Michel et Augustin is mostly about more than simply creating a tasty cookie. The firm is bent on attracting from France’s wealthy cooking background to produce masterful sweets.
“It’s not just about snacks â it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is related to French pastry strategies. There is a very powerful union with pastry creating as an organization.”
But Lily informed you an attraction for and mastery of French pastry isn’t only kepted for all the item builders (they call them the “recipe team”) at Michel et Augustin. The main organizations kooky culture is sharing the enthusiasm and knowledge of pastry generating so every member of the group, in France and Brooklyn, can train is a French pastry cook and do the national exam (usually a “C.A.P.”). This way, everybody is able to participate in innovating new meals and speak knowledgeably with followers, clients, and people.
“weekly in France and once four weeks in nyc, our Banana Farm (“office”) turns into a pastry class in which we’re experiencing a traditional program of French pastry and instruction for any certification,” she mentioned. “no matter whether you are a webpage developer or even in product sales â the ability is actually promoted regarding.”
Though Michel et Augustin supplies a more expansive brand in France, the company sticks toward same principles and maxims of production regarding products.
“finished . all our items have in common is actually an actual attention to flavor and to the ingredients,” Lily stated. “We focus on the top quality and user friendliness in the ingredients, and then try to keep the ingredient record as pronounceable as you possibly can.”
This outcomes not only in a tasty decadence, but additionally a goody possible be ok with consuming with your someone special.
A Collection of Treats excellent for discussing along with your Sweetheart
Thereis just one thing about revealing desserts that starts your day correct or stops a great big date. And Michel et Augustin’s projects were designed for merely these types of events.
“It is a moment in time of indulgence after a date,” Lily stated. “It is tasty and made with thoroughly clean components, which helps make the second much better. It feels good to enjoy.”
With many worthwhile goodies to select from, there is should pick just one single. While there are numerous even more solutions in France â from chocolate mousse to decadent yogurts and, however, one-of-a-kind cookies â there are numerous possibilities in the US at the same time.
Lily was quick to advise the right treats to provide to or take pleasure in with that special someone.
“the best-selling cookie is our very own 4-Cookie Squares,” she mentioned. “These are generally like little square tarts, are offered in three types, and will end up being very easily discussed. We also provide Cookie Buttons, which are hazelnut candy chip snacks with hazelnut ganache in. They come in packs of two â one for my situation, one for you!”
For lovers whom really enjoy their day routine with each other, Lily informed united states Puff Palmiers tend to be a lovely a.m. alternative.
“These are typically puff pastry and taste like Elephant Ears,” she stated. “They’re very light and flaky and great for sharing over morning meal with coffee or at tea time.”
Whether both you and your honey are chocoholics or value the sensitive butteriness of caramel (or everything in between), Michel et Augustin features a worthy combat for sharing (or sneaking down with for your own personal clandestine cookie affair).
Become involved on Banana Farm
Michel et Augustin’s viewpoint is that the pleasure of sweets is in the sharing. As a result it should not be any shock neighborhood engagement is actually extreme a portion of the organizations company objective. Many people are asked to quit in and chat (and style cookies) at their unique Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.
This mindset began from the start in the business and is part of their key. And Lily noted this approach is exemplified inside the organization’s available residences.
“Right from the start, Michel and Augustin exposed the doorways regarding apartment to neighbors, friends, customers, and passersby, for folks provide all of them opinions, to flavor snacks, to flavor brand new quality recipes they certainly were screening, in order to spend time together with them and talk about whatever were undertaking,” she mentioned. “It really is something’s important to united states now.”
Open up residence from the Banana Farm happen in the very first Thursday each and every thirty days in France and ny. Lily told us these events present a method the organization to offer back once again to the community by teaching all of them towards background and techniques of French pastry.
“We invite everyone, family members, pals, consumers, and consumers in the future show meals,” she stated. “We perform flavor exams, focus groups, and perform video games. Its a real society occasion.”
It’s not only enjoyable and tummy-pleasing to go to, however if you do not have a cookie friend, just imagine the rest of the treat aficionados you could satisfy during the Banana Farm. After all, if someone else likes Michel et Augustin treats, you know they have good flavor, and you will have something to connect over.
Michel et Augustin: focused on Random Acts of Kookiness
In real Michel and Augustin type, the duo began a Random Acts of Kookiness initiative to inspire and excite the public. From a tribute to Michael Jackson to your cookie rectangular occasion in addition to their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they actually do. You will see why their snacks are very addictive â they may be created using natural ingredients and good vibes.
Up after that your business is actually a unique cookbook whose goal is to help you visitors among others overcome the intimidation connected with French pastry.
“we are producing a French pastry cookbook for the me, and it’s really about finding pleasure in these extremely tough meals,” Lily said. “we are breaking it down and saying it can be done. If we can, everyone can, and then we’re sharing the progress.”
Michel et Augustin can be trying to start their well-known candy mousse in the usa.
“the fantasy in regards to our chocolate mousse is always to seduce The united states’s taste buds.”
And, after sampling the company’s cookies also snacks, the US is actually certainly set for an extended love affair thereupon mousse.